Feedback From Advert Ideas
After we had showed our advert to an audience we had various different comments as to what they thought was good and bad about the advert. The negative feedback in wchich we had was that the name of our product Belle was seen to be a common perfume and would like to hear something new, but this product has been published before. Also that the second advert we told the group about was seen to be a bit boring to them and considered telling us that we should try either changing the advert or enhancing it to make it better. However the first idea was seen to be effective and interesting as to the way we have planned it and having the slogan 'Add colour to your life', and it was said that it was a clever idea how we had it in black and white first and then it changed too colour which goes with our slogan.
Tuesday, 28 September 2010
Advert Questionnaire Analysis
This person who filled out this questionnaire is over the age of 30 and sees adverts to be memorable when love and affection is shown; this seems to attract them more to adverts. They prefer to have a variety of serious and funny ones depending on what type of mood they are in at the time. I had asked whether they like Informative or dramatisation adverts and they had said that they would prefer informative as they say it’s easily understood. They said they would rather have music within the advert than hardly have any. Also they would like to have a voiceover in the advert ad it explains what is going on in it. Celebrities were also a popular feature to help remember adverts. As well as all these shorter adverts seem to have an impact on this person as they say it gets straight to the point. I had also asked if slogans had an impact on the person and they also said that it did and gave me three slogans that they could remember. 'You fly like a bird in the sky' for nimble bread, 'The milky bar kid is strong and tough' for milky bars, and also 'The crumbliest, flakiest chocolate, chocolate never tasted before', for the flake advert. 
This questionnaire is filled out by a person who again is over the age of 30 and feel that characters known and are involved help them to remember an advert. They prefer for an advert to be serious and formal, more businesslike and like to have informative adverts as they feel they inform them more of what is actually happening in the advert. However they do not like music within the advert and would rather have a voiceover talking as it explains what is happening in the advert if it’s not understood otherwise. Again they feel that celebrities do help them to remember and feel that simple adverts have a greater impact on them as both can be interesting whether they are short or long. And they feel slogans don’t have a major impact to remember adverts. Therefore they did not need to fill out the last question.
The person who filled out this questionnaire was of the age range of 15-20 years old and feels that slogans help them to remember certain adverts. They would rather have an advert that is funny and informal. They also prefer to have a dramatisation advert and it builds up the advert of a real event and they feel more involved in it. They too prefer to have music within the advert and have a voiceover in it to explain what the advertisement is. They also feel celebrities help to remember an advert and also those they feel shorter adverts have more of an impact because they’re short and sophisticated rather than long winded ones. They also feel that slogans help to remember and advert and named three that they could remember. ‘You can do it too with can do’ the shampoo advert, ‘You can do it when you BNQ it’ and also ‘I’m loving it’ the McDonalds advert.
This person is 21-25 years of age and again feels that celebrities make a advert memorable, as well as being funny and informal. They fell that an informative advert as it gets straight to the point rather than a story telling one. They also enjoy having music within in the advert as well as having a voiceover because it makes the advert sound more interesting, it’ll make the audience more attracted and they also find celebrities help to remember an advert as before. Again short simple adverts have a bigger impact on them rather than long storytelling ones as people would rather want the perfume or product to be advertised then adding more unnecessary media. They also feel that slogans have a impact on the advert and remembered, ‘Auto glass repair auto glass replace’, ‘Where in the world pc world’ and also ‘Subway eat fresh’.
The person who filled in the questionnaire was 21-25 years of age and feel that girls make the actual advert. They like to have a humorous and funny advert and would prefer to have a informative advert because it tells you something about the product being advertised. They too would like to have music over there advert but not any voiceover because it’s more interactive and appealing to them as they would like just to watch the advert rather than listening someone talk throughout it all. They also feel that celebrities help them remember adverts, but only familiar ones. Shorter simple adverts appeal to this person and say that ones that are too long end up boring them and they tend to miss the point. Slogans also help to remember the advert and mentioned they ones they like and remember, ‘McDonalds, I’m loving it, ‘Finger licking good’ which is KFC and also ‘Every little helps’ the Tesco advert.
The person who answered the questionnaire was 15-20 year olds and music makes the advert memorable to them. They find adverts with humour and that are funny more appealing, as well as it being a dramatisation advert they find it more interesting than being told lots of information about it. They also like to have music and voiceovers in the advert as they find it helps it easier to understand it more than one without one in it. They also find that celebrities help them to remember an adve
rt with familiar faces. They also find shorter and simple adverts have a greater impact on them as they feel sometimes longer ones lose their edge and understanding of the actual advert. They too find that slogans help to remember adverts as they are catchy such as ‘WKD- Do you have the wicked side’, ‘Tango Tesco’ and also DIY ‘Do it yourself’.
The person in whom filled out this questionnaire is of the age 26-30 years old and find that mostly humorous things is what the attracted to them. Again when i asked them what type of advert do they like they again answered they prefer funny ones. They find having a dramatisation advert is more interesting than other ones that are shown. They too would like to have music behind the advert but wouldn’t like to have a voiceover as they would like the actors to talk as well in them. Having celebrities in there also help them to remember an advert which has been quite similar throughout most the questionna
ires. They find having shorter or simple adverts doesn’t make a difference to them because they’re either good and long or good and short. Slogans again have an impact on adverts and help them to remember and mentioned three. Halfords-‘We buy any car’, McDonalds ‘I’m loving it’ and also LG – ‘Life’s good’.
This last questionnaire was the age of 26-30 and has to have something that is eye-catching for them in order to remember the advert. However they did say that they do like an advert is funny but must be informative so it makes more sense to them. They do like to have an advert that does have music involved in it but don’t like the idea of having a voiceover behind it as according to them voices can get boring. They also find that celebrities help them to remember and advert as they are familiar faces. Again this person seems to think that short and simple adverts have a greater impact on them than longwinded ones as they are straight to the point. But unlike others they too find that slogans do not help them to remember an advert and couldn’t complete the last question as they couldn’t remember any.
Monday, 20 September 2010
Armani Code
The product within this advert is a perfume which is liable to be used by both men and women, as it advertises the female perfume and the male aftershave together. The product is mainly sufficient to mostly working class adults up to 23 years old and onwards and also upper class as the product itself seems expensive and rich manufactured goods to invest in. In the advert both the male and female have a sophisticated look to them as they are both dressed in a classic fashion as to what they are wearing as they are both in black which creates a formal and serious combination of emotion it also implies that it is a seductive product. This can also be seen through the music and how it emphasises the perfume as it has an upbeat rhythm to it but also has a chic style to the music which is catchy. To bring out the product even more they use a slogan to highlight the product and to keep it in the buyer’s thoughts which also helps to strengthen the message that is being sent across. The non-diegetic sounds such as the voiceovers within the product is a deep and mature voice which indicates that the perfumes are seen to be used for older adults and are quite classy themselves, it creates an impact on the perfume and brings the attention closer with a more refined voice into wanting to buy the product. Also as we know who the woman is in the advertisement it gives more of a worth on the product, as the fame of the product rubs off on the product being sold.
Gucci By Gucci Sport
This product is a aftershave which is mainly emphasised to be brought by males, however females can also buy this product for a male. It depicts that only it will only be suitable for men. Within the advertisement a man is appearing out of the water and also if it’s taken into a lot of consideration he looks like as if he is a built character and very muscular and would be enduring a lot of sports to keep fit, which also highlights the mane of the product ‘Sport’. The water flowing and being splashed through the advert looks as if they are crystals’ falling which indicates that it is an expensive aftershave. The product would be seems as it is recommended for men who above the age of 25 in a working/social class as it shows a man of that age and males would replicate this image thrown onto themselves. He was wearing an ordinary black t-shirt which is casually worn by many young males of that age. There is a slow moving but also developing song throughout but only begins to build up when the advert is about to finish and the voiceover specifies what the product is. This shows a build up to the product and is quite short and snappy so when the music is louder at the end the audience will know the finalised product. There are snap shots of the man and then it refers back to the perfume which shows the audience what the product is and who its really aimed at. The product wont make males physically attractive but will have the sense that they will be smelling nice and women would be attracted to them according to his smell.
Gucci Guilty
This advertisement is a perfume which is indicated to women. The mood at the beginning of the advert is quite fast to begin with as she is in the car and the motion and camera movements are quite rapid as she drives in her car. Then after the mood suddenly changes and steps out of the car and sniffs the scent and feels a sense of seduction as a man is also shown with her, touching and kissing her. This highlights that the product is mainly for women over the age of 23, and would be middle class/upper class. This is also shown through the different effects within the advert and is seen to be an expensive product. This advert can be addressed as being serious as it involves a relationship with another person, but also can be fun as the driving gives the audience an sense of wanting the product as it being so upbeat. At the beginning of the advert the perfume bottle is stretched upon the screen to show the audience in advance what it is and what they would be interested in buying. The product is believed to make women feel more ‘sexy’ about them as a male figure is brought it in to also emphasise the fragrance and it being a sensational smell. There is no voice over throughout this advert but at the end the perfume name is mentioned to indicate to the audience specifically who it’s for if they haven’t already picked up on it. The music in the background is an upbeat tune as well to shadow the impact of the advert as she drives rapidly across the bridge and her wheels flame up to be a fiery motion.
Paco Rabanne One Million
This product is a fragrance for men, as there is a man shown in a white shirt and a black blazer on top which is how a male character would dress on a formal occasion. However females can also buy this product as a present for someone, but would be mainly brought by males. The type of product being advertised is seen to be shown to a younger audience of males, as a flash car is shown loads of money which may indicate the working class males. A drink, dice and gambling may also highlight the sociable side to males and how they like to have fun. This also depicts the mood addressed to this type of advert. The shots within this advert are quite short and snappy but fill the audience with many messages being sent across, as it shows different activities it also shows the male and that he is the representative. The diagetic sound is very rhythmical and cheery, which is also very catchy and something that cant be seen as feminine and has its masculine motion to it. Again there is no voiceover throughout the advert but only at the end a male voice says what the product is, what the name of the fragrance is and who it is made for.
Herbal Essences
The product within this advert is advertising shampoo. It shows a woman washing her hair with this product and a man brushing his teeth. So it can be both really be used by any gender. It doesn’t really have a class in which can use this product, but it would be recommended for the working class. It is filmed in an ordinary bathroom so it doesn’t look as if it can’t be used by any other class and doesn’t seem to be expensive. The diagetic sound is of a woman talking in the shower of how she loves this product and how it caters to her needs in the meaning of washing her hair. The age in which this product is indicated at is really at people who are over the age of 25. But i don’t see no reason as to why anyone younger than 25 couldn’t use this product. The tone of this advert is a humorous motion as they way it has been interpreted the woman in the advert is seen to be having an affair and the husband taking it the wrong way, which is seen to be funny in some ways. Also it doesn’t have a formal indication to it as they seem to be everyday average type of people, which the audience can relate to. The music in the background is quite repetitive throughout but this gives the advert emphasis as it doesn’t change which doesn’t make it sound messy and doesn’t distract the audience away from the product being advertised. This product would make your hair feel fresher, you look better and your hair smelling nicer.
Persil
This advert advertises Persil washing up liquid in which you wash your clothes with. It is mainly suggest to an audience in which are over the age of 25-30 as they are the ones who would be using a washing machine at this age. However it doesn’t show which gender this is mainly for because rather than having a male or female character they’re children within the advert showing that the smallest things can be more effective. The mood of this advert is quite upbeat and jumpy, which is shown through the music of the advert as it a jolly piece and is a catchy tune. at the beginning of the advert a child’s voice tells the audience what is going to be shown but then it changes and a female voice is speaking over the advert explaining what the product does and what its uses are for and why you would want to buy it. This product would be making your clothes look better smell nicer all for a small price. Its mise-en-scene is shown in a garden on a climbing frame in which children play on so it doesn’t really depict any sort of class that can’t buy this.
Galaxy Chocolate
This advert is showing galaxy chocolate being presented. Its situated in a flat which is seen to be an average sort of flat, it’s quite small and is seen to be messy, which is what a girls room or area of living space would normally be. This highlights that this product is being sold to women of the age of 18 onwards as it looks as if she is living with flatmates at university or close friends. It seems as if it is of a working/social class as it isn’t very expensive and looks affordable. The young woman within the advert is dressed in casual clothing which makes it quite informal and of a less serious tone. The non diagetic sound is of the young woman herself doing a voice over about where her chocolate has been placed, and is advertising what the product is herself. The music in the background is a soothing tone which is quite relaxing and makes the audience feel as if they would want it when they are relaxing they would like to endure this product.
Lloyds TSB
This advert is based on showing the audience what can happen in time to them if they were to join with this bank. Its main feature of the advert is its effect of being a dramatisation and how the story develops in time, this makes the advert look and seem more sophisticated as its not explained by speech it’s just the understanding of the visual effects. The music in the background is of an opera singer and this can also give an effect to the audience as they will mainly remember this tune and what it was used for, therefore they would also remember the advantages of what the advert is trying to tell them. However only at the end there is a voiceover and they give a little point so that the audience will understand it better and what it does to help. This advert is mainly targeted at an audience of the age of 25 and older, for people who are mainly going to be paying bills and using a bank on regular occasions. More so of the working class and middle class as this what they would need and want on a daily basis. It is also targeted at both genders, but doesn’t make it obvious in the advert. This advertisement has a serious effect on it as it makes you think about what it’s trying to suggest. But also as it has cartoon characters in there showing you how the story develops it makes it less formal. It won’t make you a better person, but it would help the audience and target audience in later life or at their stages now.
Right guard
This advertisement is seen to have a funnier and less serious concept to the storyline. Its show a male and a female going out to the cinema and he his smelling of bad odour and she does not want to get close to him , but then it takes it back to when he got ready and put on this spray he smelt nice and she did cuddle next to him. This mainly shows that men and boys of a certain age who are going to be doing that need to smell fresh and would make the target audience want to buy it even more. It’s mainly based and targeted for males as it is a spray for men to wear in order to be smelling nice, so its a advert in which would better the user. The male shown in the advertisement is at the age range of 27 years of age; however this product can be used by any age range. At the same time it also advertises a shower gel to make out that this product is in need of being brought. There is a male voice over throughout the advert to tell the audience a little story of how a day should start and how it shouldn’t; this makes it a dramatisation as such. Also music is not played at the beginning of the advert but is then brought in when the male changes to make the advert look more effective that this should be brought and with an upbeat rhythm it makes the target audience wanting to buy it even more. There are a few medium shots to show the full effect of how the body spray works, and there are many quick shots to show the male wearing the product and also the product itself so that the audience remembers what the product is.
WKD
This advertisement is mainly targeted at males who enjoy the drink WKD its an alcoholic drink seen to be believed that it makes you do wild things. The male in the advert is seen to be lazy and not helping with any work that his wife is doing as he has his mother washing his car too. This advert is targeted at males of the age over 30 as they like to socialise in their spare time and have a couple of drinks. Its main audience its really focussed on men and that they drink more of this drink, whereas women are stuck in the kitchen and helping out with other household chores, which also makes this advert seem to be very stereotypical. The mood of the advert is seen to be quite humorous as he asks his wife in need of any help and then tells his mother to do it. This would be seen as funny to other males as they would find themselves doing the same. Also its advertising the drink as something that he enjoys to relax with, this is mainly seen as a testimonial advertisement, where they like and enjoy this product they advertise it to the wider public. It’s targeted at the middle aged class as the house they are living in doesn’t look as expensive and looks as if it’s in an average standard living environment and surroundings. There is a long shot of the man sitting in his armchair and then also the wife washing up in the kitchen to give the audience a full effect of what is happening in the advert. This product enables you to feel good about yourself rather than changing anything towards your appearance, but would also be good to have this drink with your friends whilst socialising.
Hannah Montana
This advert is advertising a game. Its target audience is for young girls of the age of 7-13 as they would be interested in the young fashion icon Hannah Montana, she is seen on the Disney channel in many programmes and she also sings songs. The upbeat music in the advert is one of the songs that can be played on the game that is being advertised and it also shows you what it can do as in the different controls. Its a fun advertisement for young who would want to issue this product as it is what young girls at that age like to do such as jumping around dancing about and singing along to songs. With original music, dancing and also fast moving shots are mainly shown on young people’s adverts, to show them what they can buy and their interaction with the game, so they would put themselves into the shoes of being the gamer. It can also be applied to older adults such as parent’s auntie’s and uncle’s as they may want to purchase this as a present because it shows you prices something that they would be most likely interested in. This advertisement would be seen to make the audience believe that they would have more friends as they would all like to play this game together.
Jean Paul Gaultier Madame
This advertisement is of a perfume which is directed towards mainly women, as there is a woman standing in front of the shot but also making herself out to look like a man. The whole concept of this advert is quite creative as she can feel so feminine with this perfume but look so masculine at the same time. The woman in the advert is of a British look but the voiceover is in French. This product can be brought by females of the age of 16 onwards as the woman who is in the advert she cuts her hair and her clothes equivalent to a school girl, so it can be advertised to any ages. Its social class can be reflected onto any class as it seems to be more of a younger women’s perfume as it doesn’t seem to look as expensive as other perfumes. This product doesn’t make you look any better as a person but changes the fragrance of you as the audience. The energy of this advert is quite wild as the woman is cutting her hair cutting her clothes and being very adventurous about the way she looks, so it gives the advert a more funky effect which young females seem to enjoy and want to experience. Also the music is of a wild upbeat rhythm to make the fragrance seem to have more energy and worth buying, this gives a great impact on the audience so that they will remember this product and feel the need to want to buy it. The different shots of the woman from long shot to medium shot to close up and extreme close up of her hair, give a result of different outcomes of this perfume and give you a full understanding of how its going to make you feel.
Calvin Klein Eternity
This perfume advertisement is focused mainly for women; it shows the want that most women want is for to have someone beside her forever, which is reflected back onto the perfumes name ‘Eternity’. Its targeted audience is on the age range of females from 25 and older as they’re the ones who are going to want to be starting relationships with other opposite sexes. The perfume seems to have the effect on it that it is a expensive product as the environment in which the advert is shot in isn’t any average location it’s at a beach where is looks quite deserted, and seems to be abroad. Therefore its class status will range from middle class to upper class and women who are working. The mood of this advert seems to be quite a sad and of a serious emotion, which has a impact on the audience because it makes them feel as if they don’t want to be lonely when they are older, and somehow this perfume indicates that it will last forever. This product doesn’t make women look physically attractive but it makes them smell of a nicer fragrance, which also makes the targets audience into wanting to buy it.
DKNY Be Delicious
This perfume advertisement is focussed on promoting it to women and men as it advertises both fragrances; the age range for this product is for women of the age 20plus and the same ages range for men as the woman in the advert seems to look quite young as well as the man in the advert. The social status is mainly supported towards the middle/working class as the product looks as if it is affordable. Its location is in New York which seems to be quite familiar; therefore it’s not in which people of the upper class are only suitable for. This product seems to attract young females as well as males as they like to approach girls in similar ways as to how they male did in this advert, but also, young woman is happy when a male character is giving her attention, and this what young females can replicate in their own everyday lives. The diagetic sound is cheerful and bubbly which most females are at that age, which brings females attention more so than if the music was dreary and boring. Also because the product is for both genders males like to see what’s out there for them. The adverts mood is less formal which most young woman and men don’t tend to address themselves as dressing in this different way, as this is mainly considered for older women and men. This product is made to make you smell nice but because it does this it attracts the male attention, not on the physical form but more on the fragrance they are wearing.
Huggies Swimmer Pants
The product within this advert is showing mums and dads the different types of nappies you can buy for their little babies if they want to take them into the water. It shows small toddlers wearing these nappies which are more suitable to go into water with. Although it shows young toddlers this doesn’t really make them the target audience as they would not be able to understand what is happening, that’s why it’s mainly aim at parents and carers who work with children in some sort of line. There is no music in the background but only when they show the huggies swimmer pants at the end there is the original huggies song behind it. But other than that there is a voice over when the babies are pointing to the other toddler going into the sea, which makes the mood of the advert seem to be quite funny and something that would catch the audience’s attention as it is seen to be cute. These swimmer pants would make the toddlers feel more secure and comfortable when wearing them in the sea therefore this advert is seen to be useful for the comfort of young toddlers.
Britney Spears Fantasy
Britney Spears the perfume is known to be a an advert shown by a famous face, this makes the perfume more appealing to younger girls and matured women. Its mainly targeted at young women who are around the age of 16 and onwards as Britney spears has always been a famous icon in the celebrity industry since a very long time and is still growing. The advert itself seems to be very adventurous as the location in which it is set in is not a familiar site, therefore it gives the perfume a sophisticated look and edge to it wanting people to be more curious about what it’s like. It bases it story line amongst the name of the perfume ‘Fantasy’ of how every girl has some sort of fantasy about one thing or another. The whole tone of the advert is a relaxed and is seen to be a daydream in which girls tend to do of that certain age when imaging things she would like. Again this perfume doesn’t make you change in any physical way but it does change the way the person wearing it smells, which attracts the attention of the opposite sex, as in the advert a male character comes chasing Britney in the advert, which is what girls would like to endure for themselves. The music behind the advert has a very mystical and fairy like tone to it which mot young girls would like to hear, as they feel like as if their being dragged into wanting to buy this product.
Calvin Klein Euphoria
This advert is focussed on advertising for women at the age range of about 25 and older as it shows quite a seductive approach towards it as in the advert the female is kissing a male character, this would symbolise someone of that age. Also it would depict the middle to upper class status as this fragrance seems to made for an older woman rather than young females. Also the perfume seems to be quite expensive therefore this could also indicate that it is made for women who are working and would be able to afford this product. It shows many shots of the woman in whom is wearing this perfume and has caught the attraction of a young male, in which most women do when they are dressed mainly in formal clothing that is why it can also be seen to be of a more older generation. This product doesn’t change the way you look but changes the way you feel about yourself when wearing this product, which is an improvement. The mood of this advert seems to be quite formal, but also serious at the same time, formal in the sense of the way she is dressed and serious of how her facial expressions are seen. The diagetic sound within the advert is of a mysterious band playing sound which can be enjoyed at a social party taken place which an older woman would tend to go to. The voice over at the end of the advert seems to be of a seductive voice in which could associate with the product being shown as well.
Hugo Boss
This advert doesn’t contain any characters to suggest what they are advertising; it is all mainly based on what the product is. It is a aftershave for men, you can tell this by the colours made up on the advert to indicate that it is for a man. The colour combinations are black and gold and all the shots are of the aftershave such as close ups to see the name of the aftershave. The diagetic sound within the advert is of the original Hugo Boss adverts which also make it significant to men as it has been heard before. At the end of the advert the non-diagetic sounds such as the voice over is too again of a male, which also highlights that this aftershave is for the use of men only. The bottle of aftershave seems to be quite expensive therefore the age range in which the advert is indicated to is of about 25plus as it can be suitable for men who are middle/upper class and of the working class to afford purchasing this product. The advert doesn’t seem to give off a certain mood but using the imagination it could be seen as quite formal, something a male person would wear out on a social event.
Intense XXL Maybelline
This advert is represented to reach out to women who wear mascara. Its age ranges from young females from about 17 onwards to older women to 30. It’s not a product that would be very expensive so it would be classed for middle class to working class and young females who don’t. This advert is mainly seen to be quite wild and funky and not so formal as young women would wear this on a daily basis. This product would improve you target audiences look and change what they think of themselves in a better fashion sense. It allows you to widen your make up knowledge and talk to friends and family about it if it’s worth buying. The location is situated in America and is known by a familiar face that is a model; this can also bring the attention of young women wanting it. Throughout the whole advert there is a female voice in which talks over the advert to tell the audience what this product does and what it is used for, and also how effective it is. The music behind the advert the non diagetic sound is the original Maybelline mascara sound track, in which can be recognised wherever it is heard. There are close ups of the eyes and eye lashes to show what the product does, also there are medium shots and close-ups of the face to indicate where the main focal point would be in using this mascara.
Dove Deodorant
This advert is significantly for women as it advertises deodorant made for women. It is mainly considered to be aimed at the age range of 20 years and older as these effects a lot of women at this age. It is built up through a story which is called a dramatisation as the woman in the advert tells the audience of how she’s going to a concert and feels irritation. The product is seen to be affordable so anybody can buy it, so its status can be towards middle/upper class women, and also women who are in the working class. Its location in where it is advertised in it just seem like an ordinary bedroom in which she would get ready in , however when she reaches her concert she looks more classy and sophisticated. The mood of the advert is seem to be quite funny as in her problem occurring and then it turns quite formal and serious when she is performing to a mass audience. This appeals to the wider audience because it shows that the deodorant can be reliable when used wherever and whenever appropriate. The woman within the advert is speaking throughout, telling the audience of her experience and what she would like from this product. This gives the target audience some encouragement as to why they should buy this product.
The product within this advert is a perfume which is liable to be used by both men and women, as it advertises the female perfume and the male aftershave together. The product is mainly sufficient to mostly working class adults up to 23 years old and onwards and also upper class as the product itself seems expensive and rich manufactured goods to invest in. In the advert both the male and female have a sophisticated look to them as they are both dressed in a classic fashion as to what they are wearing as they are both in black which creates a formal and serious combination of emotion it also implies that it is a seductive product. This can also be seen through the music and how it emphasises the perfume as it has an upbeat rhythm to it but also has a chic style to the music which is catchy. To bring out the product even more they use a slogan to highlight the product and to keep it in the buyer’s thoughts which also helps to strengthen the message that is being sent across. The non-diegetic sounds such as the voiceovers within the product is a deep and mature voice which indicates that the perfumes are seen to be used for older adults and are quite classy themselves, it creates an impact on the perfume and brings the attention closer with a more refined voice into wanting to buy the product. Also as we know who the woman is in the advertisement it gives more of a worth on the product, as the fame of the product rubs off on the product being sold.
Gucci By Gucci Sport
This product is a aftershave which is mainly emphasised to be brought by males, however females can also buy this product for a male. It depicts that only it will only be suitable for men. Within the advertisement a man is appearing out of the water and also if it’s taken into a lot of consideration he looks like as if he is a built character and very muscular and would be enduring a lot of sports to keep fit, which also highlights the mane of the product ‘Sport’. The water flowing and being splashed through the advert looks as if they are crystals’ falling which indicates that it is an expensive aftershave. The product would be seems as it is recommended for men who above the age of 25 in a working/social class as it shows a man of that age and males would replicate this image thrown onto themselves. He was wearing an ordinary black t-shirt which is casually worn by many young males of that age. There is a slow moving but also developing song throughout but only begins to build up when the advert is about to finish and the voiceover specifies what the product is. This shows a build up to the product and is quite short and snappy so when the music is louder at the end the audience will know the finalised product. There are snap shots of the man and then it refers back to the perfume which shows the audience what the product is and who its really aimed at. The product wont make males physically attractive but will have the sense that they will be smelling nice and women would be attracted to them according to his smell.
Gucci Guilty
This advertisement is a perfume which is indicated to women. The mood at the beginning of the advert is quite fast to begin with as she is in the car and the motion and camera movements are quite rapid as she drives in her car. Then after the mood suddenly changes and steps out of the car and sniffs the scent and feels a sense of seduction as a man is also shown with her, touching and kissing her. This highlights that the product is mainly for women over the age of 23, and would be middle class/upper class. This is also shown through the different effects within the advert and is seen to be an expensive product. This advert can be addressed as being serious as it involves a relationship with another person, but also can be fun as the driving gives the audience an sense of wanting the product as it being so upbeat. At the beginning of the advert the perfume bottle is stretched upon the screen to show the audience in advance what it is and what they would be interested in buying. The product is believed to make women feel more ‘sexy’ about them as a male figure is brought it in to also emphasise the fragrance and it being a sensational smell. There is no voice over throughout this advert but at the end the perfume name is mentioned to indicate to the audience specifically who it’s for if they haven’t already picked up on it. The music in the background is an upbeat tune as well to shadow the impact of the advert as she drives rapidly across the bridge and her wheels flame up to be a fiery motion.
Paco Rabanne One Million
This product is a fragrance for men, as there is a man shown in a white shirt and a black blazer on top which is how a male character would dress on a formal occasion. However females can also buy this product as a present for someone, but would be mainly brought by males. The type of product being advertised is seen to be shown to a younger audience of males, as a flash car is shown loads of money which may indicate the working class males. A drink, dice and gambling may also highlight the sociable side to males and how they like to have fun. This also depicts the mood addressed to this type of advert. The shots within this advert are quite short and snappy but fill the audience with many messages being sent across, as it shows different activities it also shows the male and that he is the representative. The diagetic sound is very rhythmical and cheery, which is also very catchy and something that cant be seen as feminine and has its masculine motion to it. Again there is no voiceover throughout the advert but only at the end a male voice says what the product is, what the name of the fragrance is and who it is made for.
Herbal Essences
The product within this advert is advertising shampoo. It shows a woman washing her hair with this product and a man brushing his teeth. So it can be both really be used by any gender. It doesn’t really have a class in which can use this product, but it would be recommended for the working class. It is filmed in an ordinary bathroom so it doesn’t look as if it can’t be used by any other class and doesn’t seem to be expensive. The diagetic sound is of a woman talking in the shower of how she loves this product and how it caters to her needs in the meaning of washing her hair. The age in which this product is indicated at is really at people who are over the age of 25. But i don’t see no reason as to why anyone younger than 25 couldn’t use this product. The tone of this advert is a humorous motion as they way it has been interpreted the woman in the advert is seen to be having an affair and the husband taking it the wrong way, which is seen to be funny in some ways. Also it doesn’t have a formal indication to it as they seem to be everyday average type of people, which the audience can relate to. The music in the background is quite repetitive throughout but this gives the advert emphasis as it doesn’t change which doesn’t make it sound messy and doesn’t distract the audience away from the product being advertised. This product would make your hair feel fresher, you look better and your hair smelling nicer.
Persil
This advert advertises Persil washing up liquid in which you wash your clothes with. It is mainly suggest to an audience in which are over the age of 25-30 as they are the ones who would be using a washing machine at this age. However it doesn’t show which gender this is mainly for because rather than having a male or female character they’re children within the advert showing that the smallest things can be more effective. The mood of this advert is quite upbeat and jumpy, which is shown through the music of the advert as it a jolly piece and is a catchy tune. at the beginning of the advert a child’s voice tells the audience what is going to be shown but then it changes and a female voice is speaking over the advert explaining what the product does and what its uses are for and why you would want to buy it. This product would be making your clothes look better smell nicer all for a small price. Its mise-en-scene is shown in a garden on a climbing frame in which children play on so it doesn’t really depict any sort of class that can’t buy this.
Galaxy Chocolate
This advert is showing galaxy chocolate being presented. Its situated in a flat which is seen to be an average sort of flat, it’s quite small and is seen to be messy, which is what a girls room or area of living space would normally be. This highlights that this product is being sold to women of the age of 18 onwards as it looks as if she is living with flatmates at university or close friends. It seems as if it is of a working/social class as it isn’t very expensive and looks affordable. The young woman within the advert is dressed in casual clothing which makes it quite informal and of a less serious tone. The non diagetic sound is of the young woman herself doing a voice over about where her chocolate has been placed, and is advertising what the product is herself. The music in the background is a soothing tone which is quite relaxing and makes the audience feel as if they would want it when they are relaxing they would like to endure this product.
Lloyds TSB
This advert is based on showing the audience what can happen in time to them if they were to join with this bank. Its main feature of the advert is its effect of being a dramatisation and how the story develops in time, this makes the advert look and seem more sophisticated as its not explained by speech it’s just the understanding of the visual effects. The music in the background is of an opera singer and this can also give an effect to the audience as they will mainly remember this tune and what it was used for, therefore they would also remember the advantages of what the advert is trying to tell them. However only at the end there is a voiceover and they give a little point so that the audience will understand it better and what it does to help. This advert is mainly targeted at an audience of the age of 25 and older, for people who are mainly going to be paying bills and using a bank on regular occasions. More so of the working class and middle class as this what they would need and want on a daily basis. It is also targeted at both genders, but doesn’t make it obvious in the advert. This advertisement has a serious effect on it as it makes you think about what it’s trying to suggest. But also as it has cartoon characters in there showing you how the story develops it makes it less formal. It won’t make you a better person, but it would help the audience and target audience in later life or at their stages now.
Right guard
This advertisement is seen to have a funnier and less serious concept to the storyline. Its show a male and a female going out to the cinema and he his smelling of bad odour and she does not want to get close to him , but then it takes it back to when he got ready and put on this spray he smelt nice and she did cuddle next to him. This mainly shows that men and boys of a certain age who are going to be doing that need to smell fresh and would make the target audience want to buy it even more. It’s mainly based and targeted for males as it is a spray for men to wear in order to be smelling nice, so its a advert in which would better the user. The male shown in the advertisement is at the age range of 27 years of age; however this product can be used by any age range. At the same time it also advertises a shower gel to make out that this product is in need of being brought. There is a male voice over throughout the advert to tell the audience a little story of how a day should start and how it shouldn’t; this makes it a dramatisation as such. Also music is not played at the beginning of the advert but is then brought in when the male changes to make the advert look more effective that this should be brought and with an upbeat rhythm it makes the target audience wanting to buy it even more. There are a few medium shots to show the full effect of how the body spray works, and there are many quick shots to show the male wearing the product and also the product itself so that the audience remembers what the product is.
WKD
This advertisement is mainly targeted at males who enjoy the drink WKD its an alcoholic drink seen to be believed that it makes you do wild things. The male in the advert is seen to be lazy and not helping with any work that his wife is doing as he has his mother washing his car too. This advert is targeted at males of the age over 30 as they like to socialise in their spare time and have a couple of drinks. Its main audience its really focussed on men and that they drink more of this drink, whereas women are stuck in the kitchen and helping out with other household chores, which also makes this advert seem to be very stereotypical. The mood of the advert is seen to be quite humorous as he asks his wife in need of any help and then tells his mother to do it. This would be seen as funny to other males as they would find themselves doing the same. Also its advertising the drink as something that he enjoys to relax with, this is mainly seen as a testimonial advertisement, where they like and enjoy this product they advertise it to the wider public. It’s targeted at the middle aged class as the house they are living in doesn’t look as expensive and looks as if it’s in an average standard living environment and surroundings. There is a long shot of the man sitting in his armchair and then also the wife washing up in the kitchen to give the audience a full effect of what is happening in the advert. This product enables you to feel good about yourself rather than changing anything towards your appearance, but would also be good to have this drink with your friends whilst socialising.
Hannah Montana
This advert is advertising a game. Its target audience is for young girls of the age of 7-13 as they would be interested in the young fashion icon Hannah Montana, she is seen on the Disney channel in many programmes and she also sings songs. The upbeat music in the advert is one of the songs that can be played on the game that is being advertised and it also shows you what it can do as in the different controls. Its a fun advertisement for young who would want to issue this product as it is what young girls at that age like to do such as jumping around dancing about and singing along to songs. With original music, dancing and also fast moving shots are mainly shown on young people’s adverts, to show them what they can buy and their interaction with the game, so they would put themselves into the shoes of being the gamer. It can also be applied to older adults such as parent’s auntie’s and uncle’s as they may want to purchase this as a present because it shows you prices something that they would be most likely interested in. This advertisement would be seen to make the audience believe that they would have more friends as they would all like to play this game together.
Jean Paul Gaultier Madame
This advertisement is of a perfume which is directed towards mainly women, as there is a woman standing in front of the shot but also making herself out to look like a man. The whole concept of this advert is quite creative as she can feel so feminine with this perfume but look so masculine at the same time. The woman in the advert is of a British look but the voiceover is in French. This product can be brought by females of the age of 16 onwards as the woman who is in the advert she cuts her hair and her clothes equivalent to a school girl, so it can be advertised to any ages. Its social class can be reflected onto any class as it seems to be more of a younger women’s perfume as it doesn’t seem to look as expensive as other perfumes. This product doesn’t make you look any better as a person but changes the fragrance of you as the audience. The energy of this advert is quite wild as the woman is cutting her hair cutting her clothes and being very adventurous about the way she looks, so it gives the advert a more funky effect which young females seem to enjoy and want to experience. Also the music is of a wild upbeat rhythm to make the fragrance seem to have more energy and worth buying, this gives a great impact on the audience so that they will remember this product and feel the need to want to buy it. The different shots of the woman from long shot to medium shot to close up and extreme close up of her hair, give a result of different outcomes of this perfume and give you a full understanding of how its going to make you feel.
Calvin Klein Eternity
This perfume advertisement is focused mainly for women; it shows the want that most women want is for to have someone beside her forever, which is reflected back onto the perfumes name ‘Eternity’. Its targeted audience is on the age range of females from 25 and older as they’re the ones who are going to want to be starting relationships with other opposite sexes. The perfume seems to have the effect on it that it is a expensive product as the environment in which the advert is shot in isn’t any average location it’s at a beach where is looks quite deserted, and seems to be abroad. Therefore its class status will range from middle class to upper class and women who are working. The mood of this advert seems to be quite a sad and of a serious emotion, which has a impact on the audience because it makes them feel as if they don’t want to be lonely when they are older, and somehow this perfume indicates that it will last forever. This product doesn’t make women look physically attractive but it makes them smell of a nicer fragrance, which also makes the targets audience into wanting to buy it.
DKNY Be Delicious
This perfume advertisement is focussed on promoting it to women and men as it advertises both fragrances; the age range for this product is for women of the age 20plus and the same ages range for men as the woman in the advert seems to look quite young as well as the man in the advert. The social status is mainly supported towards the middle/working class as the product looks as if it is affordable. Its location is in New York which seems to be quite familiar; therefore it’s not in which people of the upper class are only suitable for. This product seems to attract young females as well as males as they like to approach girls in similar ways as to how they male did in this advert, but also, young woman is happy when a male character is giving her attention, and this what young females can replicate in their own everyday lives. The diagetic sound is cheerful and bubbly which most females are at that age, which brings females attention more so than if the music was dreary and boring. Also because the product is for both genders males like to see what’s out there for them. The adverts mood is less formal which most young woman and men don’t tend to address themselves as dressing in this different way, as this is mainly considered for older women and men. This product is made to make you smell nice but because it does this it attracts the male attention, not on the physical form but more on the fragrance they are wearing.
Huggies Swimmer Pants
The product within this advert is showing mums and dads the different types of nappies you can buy for their little babies if they want to take them into the water. It shows small toddlers wearing these nappies which are more suitable to go into water with. Although it shows young toddlers this doesn’t really make them the target audience as they would not be able to understand what is happening, that’s why it’s mainly aim at parents and carers who work with children in some sort of line. There is no music in the background but only when they show the huggies swimmer pants at the end there is the original huggies song behind it. But other than that there is a voice over when the babies are pointing to the other toddler going into the sea, which makes the mood of the advert seem to be quite funny and something that would catch the audience’s attention as it is seen to be cute. These swimmer pants would make the toddlers feel more secure and comfortable when wearing them in the sea therefore this advert is seen to be useful for the comfort of young toddlers.
Britney Spears Fantasy
Britney Spears the perfume is known to be a an advert shown by a famous face, this makes the perfume more appealing to younger girls and matured women. Its mainly targeted at young women who are around the age of 16 and onwards as Britney spears has always been a famous icon in the celebrity industry since a very long time and is still growing. The advert itself seems to be very adventurous as the location in which it is set in is not a familiar site, therefore it gives the perfume a sophisticated look and edge to it wanting people to be more curious about what it’s like. It bases it story line amongst the name of the perfume ‘Fantasy’ of how every girl has some sort of fantasy about one thing or another. The whole tone of the advert is a relaxed and is seen to be a daydream in which girls tend to do of that certain age when imaging things she would like. Again this perfume doesn’t make you change in any physical way but it does change the way the person wearing it smells, which attracts the attention of the opposite sex, as in the advert a male character comes chasing Britney in the advert, which is what girls would like to endure for themselves. The music behind the advert has a very mystical and fairy like tone to it which mot young girls would like to hear, as they feel like as if their being dragged into wanting to buy this product.
Calvin Klein Euphoria
This advert is focussed on advertising for women at the age range of about 25 and older as it shows quite a seductive approach towards it as in the advert the female is kissing a male character, this would symbolise someone of that age. Also it would depict the middle to upper class status as this fragrance seems to made for an older woman rather than young females. Also the perfume seems to be quite expensive therefore this could also indicate that it is made for women who are working and would be able to afford this product. It shows many shots of the woman in whom is wearing this perfume and has caught the attraction of a young male, in which most women do when they are dressed mainly in formal clothing that is why it can also be seen to be of a more older generation. This product doesn’t change the way you look but changes the way you feel about yourself when wearing this product, which is an improvement. The mood of this advert seems to be quite formal, but also serious at the same time, formal in the sense of the way she is dressed and serious of how her facial expressions are seen. The diagetic sound within the advert is of a mysterious band playing sound which can be enjoyed at a social party taken place which an older woman would tend to go to. The voice over at the end of the advert seems to be of a seductive voice in which could associate with the product being shown as well.
Hugo Boss
This advert doesn’t contain any characters to suggest what they are advertising; it is all mainly based on what the product is. It is a aftershave for men, you can tell this by the colours made up on the advert to indicate that it is for a man. The colour combinations are black and gold and all the shots are of the aftershave such as close ups to see the name of the aftershave. The diagetic sound within the advert is of the original Hugo Boss adverts which also make it significant to men as it has been heard before. At the end of the advert the non-diagetic sounds such as the voice over is too again of a male, which also highlights that this aftershave is for the use of men only. The bottle of aftershave seems to be quite expensive therefore the age range in which the advert is indicated to is of about 25plus as it can be suitable for men who are middle/upper class and of the working class to afford purchasing this product. The advert doesn’t seem to give off a certain mood but using the imagination it could be seen as quite formal, something a male person would wear out on a social event.
Intense XXL Maybelline
This advert is represented to reach out to women who wear mascara. Its age ranges from young females from about 17 onwards to older women to 30. It’s not a product that would be very expensive so it would be classed for middle class to working class and young females who don’t. This advert is mainly seen to be quite wild and funky and not so formal as young women would wear this on a daily basis. This product would improve you target audiences look and change what they think of themselves in a better fashion sense. It allows you to widen your make up knowledge and talk to friends and family about it if it’s worth buying. The location is situated in America and is known by a familiar face that is a model; this can also bring the attention of young women wanting it. Throughout the whole advert there is a female voice in which talks over the advert to tell the audience what this product does and what it is used for, and also how effective it is. The music behind the advert the non diagetic sound is the original Maybelline mascara sound track, in which can be recognised wherever it is heard. There are close ups of the eyes and eye lashes to show what the product does, also there are medium shots and close-ups of the face to indicate where the main focal point would be in using this mascara.
Dove Deodorant
This advert is significantly for women as it advertises deodorant made for women. It is mainly considered to be aimed at the age range of 20 years and older as these effects a lot of women at this age. It is built up through a story which is called a dramatisation as the woman in the advert tells the audience of how she’s going to a concert and feels irritation. The product is seen to be affordable so anybody can buy it, so its status can be towards middle/upper class women, and also women who are in the working class. Its location in where it is advertised in it just seem like an ordinary bedroom in which she would get ready in , however when she reaches her concert she looks more classy and sophisticated. The mood of the advert is seem to be quite funny as in her problem occurring and then it turns quite formal and serious when she is performing to a mass audience. This appeals to the wider audience because it shows that the deodorant can be reliable when used wherever and whenever appropriate. The woman within the advert is speaking throughout, telling the audience of her experience and what she would like from this product. This gives the target audience some encouragement as to why they should buy this product.
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