Advert Questionnaire Analysis

This person who filled out this questionnaire is over the age of 30 and sees adverts to be memorable when love and affection is shown; this seems to attract them more to adverts. They prefer to have a variety of serious and funny ones depending on what type of mood they are in at the time. I had asked whether they like Informative or dramatisation adverts and they had said that they would prefer informative as they say it’s easily understood. They said they would rather have music within the advert than hardly have any. Also they would like to have a voiceover in the advert ad it explains what is going on in it. Celebrities were also a popular feature to help remember adverts. As well as all these shorter adverts seem to have an impact on this person as they say it gets straight to the point. I had also asked if slogans had an impact on the person and they also said that it did and gave me three slogans that they could remember. 'You fly like a bird in the sky' for nimble bread, 'The milky bar kid is strong and tough' for milky bars, and also 'The crumbliest, flakiest chocolate, chocolate never tasted before', for the flake advert.

This questionnaire is filled out by a person who again is over the age of 30 and feel that characters known and are involved help them to remember an advert. They prefer for an advert to be serious and formal, more businesslike and like to have informative adverts as they feel they inform them more of what is actually happening in the advert. However they do not like music within the advert and would rather have a voiceover talking as it explains what is happening in the advert if it’s not understood otherwise. Again they feel that celebrities do help them to remember and feel that simple adverts have a greater impact on them as both can be interesting whether they are short or long. And they feel slogans don’t have a major impact to remember adverts. Therefore they did not need to fill out the last question.

The person who filled out this questionnaire was of the age range of 15-20 years old and feels that slogans help them to remember certain adverts. They would rather have an advert that is funny and informal. They also prefer to have a dramatisation advert and it builds up the advert of a real event and they feel more involved in it. They too prefer to have music within the advert and have a voiceover in it to explain what the advertisement is. They also feel celebrities help to remember an advert and also those they feel shorter adverts have more of an impact because they’re short and sophisticated rather than long winded ones. They also feel that slogans help to remember and advert and named three that they could remember. ‘You can do it too with can do’ the shampoo advert, ‘You can do it when you BNQ it’ and also ‘I’m loving it’ the McDonalds advert.

This person is 21-25 years of age and again feels that celebrities make a advert memorable, as well as being funny and informal. They fell that an informative advert as it gets straight to the point rather than a story telling one. They also enjoy having music within in the advert as well as having a voiceover because it makes the advert sound more interesting, it’ll make the audience more attracted and they also find celebrities help to remember an advert as before. Again short simple adverts have a bigger impact on them rather than long storytelling ones as people would rather want the perfume or product to be advertised then adding more unnecessary media. They also feel that slogans have a impact on the advert and remembered, ‘Auto glass repair auto glass replace’, ‘Where in the world pc world’ and also ‘Subway eat fresh’.

The person who filled in the questionnaire was 21-25 years of age and feel that girls make the actual advert. They like to have a humorous and funny advert and would prefer to have a informative advert because it tells you something about the product being advertised. They too would like to have music over there advert but not any voiceover because it’s more interactive and appealing to them as they would like just to watch the advert rather than listening someone talk throughout it all. They also feel that celebrities help them remember adverts, but only familiar ones. Shorter simple adverts appeal to this person and say that ones that are too long end up boring them and they tend to miss the point. Slogans also help to remember the advert and mentioned they ones they like and remember, ‘McDonalds, I’m loving it, ‘Finger licking good’ which is KFC and also ‘Every little helps’ the Tesco advert.

The person who answered the questionnaire was 15-20 year olds and music makes the advert memorable to them. They find adverts with humour and that are funny more appealing, as well as it being a dramatisation advert they find it more interesting than being told lots of information about it. They also like to have music and voiceovers in the advert as they find it helps it easier to understand it more than one without one in it. They also find that celebrities help them to remember an advert with familiar faces. They also find shorter and simple adverts have a greater impact on them as they feel sometimes longer ones lose their edge and understanding of the actual advert. They too find that slogans help to remember adverts as they are catchy such as ‘WKD- Do you have the wicked side’, ‘Tango Tesco’ and also DIY ‘Do it yourself’.

The person in whom filled out this questionnaire is of the age 26-30 years old and find that mostly humorous things is what the attracted to them. Again when i asked them what type of advert do they like they again answered they prefer funny ones. They find having a dramatisation advert is more interesting than other ones that are shown. They too would like to have music behind the advert but wouldn’t like to have a voiceover as they would like the actors to talk as well in them. Having celebrities in there also help them to remember an advert which has been quite similar throughout most the questionnaires. They find having shorter or simple adverts doesn’t make a difference to them because they’re either good and long or good and short. Slogans again have an impact on adverts and help them to remember and mentioned three. Halfords-‘We buy any car’, McDonalds ‘I’m loving it’ and also LG – ‘Life’s good’.

This last questionnaire was the age of 26-30 and has to have something that is eye-catching for them in order to remember the advert. However they did say that they do like an advert is funny but must be informative so it makes more sense to them. They do like to have an advert that does have music involved in it but don’t like the idea of having a voiceover behind it as according to them voices can get boring. They also find that celebrities help them to remember and advert as they are familiar faces. Again this person seems to think that short and simple adverts have a greater impact on them than longwinded ones as they are straight to the point. But unlike others they too find that slogans do not help them to remember an advert and couldn’t complete the last question as they couldn’t remember any.