Feedback From Advert Ideas

After we had showed our advert to an audience we had various different comments as to what they thought was good and bad about the advert. The negative feedback in wchich we had was that the name of our product Belle was seen to be a common perfume and would like to hear something new, but this product has been published before. Also that the second advert we told the group about was seen to be a bit boring to them and considered telling us that we should try either changing the advert or enhancing it to make it better. However the first idea was seen to be effective and interesting as to the way we have planned it and having the slogan 'Add colour to your life', and it was said that it was a clever idea how we had it in black and white first and then it changed too colour which goes with our slogan.